“Araz” supermarket chain, part of the Veysəloğlu Group of Companies (VŞQ), has presented a new-generation media platform for its partners “Amedia”. Developed in collaboration with “Footprints AI”, the platform enables more accurate analysis of customer behavior and the application of personalized marketing approaches.
“Amedia” offers advertisers an omnichannel approach by integrating in-store media (digital screens, in-store radio, etc.), digital media (mobile app, website, social media), and traditional channels (e-mail, SMS, etc.) within a single platform. This approach allows brands to reach the right audience at the right time through the most appropriate channels.
The “Amedia” platform covers the full campaign cycle from planning and execution to performance measurement. Advertisers can select target audiences, plan budgets, apply product-level targeting, and monitor campaign results in real time. Metrics such as sales impact, incremental sales, and return on advertising spend are measured with high accuracy using artificial intelligence.
“Footprints AI” technology creates privacy-compliant audiences based on real customer behavior and enhances advertising effectiveness. Through the platform’s smart analytics capabilities, customer behavior, campaign performance, and sales metrics are analyzed quickly and accurately.
