“Araz” supermarket chain, part of Veysəloğlu Companies Group (VCG), together with the international company “NielsenIQ”, has launched a strategic partnership aimed at enhancing supplier collaboration in Azerbaijan through data-driven technologies and business analytics.
As a result, “Araz” has become the first retail chain in Azerbaijan to implement the NielsenIQ-supported BES Supplier Collaboration Platform.
Within the framework of the partnership, “Araz” officially launched the “NielsenIQ BES Supplier Collaboration Platform”. The platform provides suppliers and brands with access to daily updated analytical insights on sales, stock indicators, assortment performance, campaign results, loyalty dynamics, shopper behavior, and out-of-stock risks.
The platform enables manufacturers to make faster and more informed decisions in commerce, marketing, and category management. It also stands out with its daily transactional analytics, AI-powered business indicators, and collaborative decision-making capabilities.
More than 70 leading brands and manufacturers attended the official launch event of the new platform. During the event, it was highlighted that the implementation of the “NielsenIQ BES Supplier Collaboration Platform” marks the beginning of a new stage in “Araz”’s supplier collaboration model. This innovation enables brands to better understand market trends, monitor product performance, evaluate campaign results, and build more effective strategies based on shopper behavior.
It should be noted that “NielsenIQ” is a leading consumer intelligence company specializing in consumer behavior analytics and business growth opportunities. The company combines advanced analytics solutions with extensive retail and consumer data to help partners make more effective business decisions.
